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Keep moregood customers.

Find the leakage. Build the retention plan.

Map one customer journey

One customer journey

Find the leak. Bridge the gap.

A broken customer journey leaking people, bridged into a clear path that brings customers back. — LeakagePlanReturn

Retention plan

Turn one journey into a clear plan.

One gap. One owner. One next move.

Follow-through

Make the next move obvious.

Who owns it. What happens next. When the customer hears back.